Tailwind CSS
The utility-class framework documents itself with its own medium: every feature panel on the homepage is built in Tailwind and shown beside the classes that built it. A sales pitch you can view-source.
The discipline
Typographic
Letterforms carrying the whole franchise.
6 on the wall
Wealthsimple
Canada's money app argues its case in giant serif type: an itemized list of every fee the big banks charge, then four words — chequing, trade, invest, advice — set like a poem. Finance marketing with a literary spine.
Whitney Museum of American Art
The Whitney's site runs a museum the way a great front page runs a newsroom: exhibitions lead, the grid holds, and the institution's W folds right into the masthead. American art, presented with total confidence in black and white.
Fonts In Use
An independent archive of typography in the wild — 34,000 samples and counting, every one identified, credited and filed. The reference desk for anyone who has ever asked "what typeface is that?"
Craig Mod
A walker-writer's home on the web, built like a well-sewn book: laurel-crowned memoir up top, essays and newsletters below, everything set in patient serif type. Proof that a personal site can out-craft entire publishing houses.
iA
The studio behind iA Writer sells three focused writing tools with the same discipline it sells: one screen per product, one verb per button, and type doing all the talking. Twenty years of restraint, still undefeated.